What’s philanthropic psychology?

Earning a certificate in philanthropic psychology – studying with Dr. Jen Shang and the Institute for Sustainable Philanthropy – was one of the best things I’ve ever done for the causes I serve.

Jen Shang (along with Dr. Adrian Sargent and the Institute staff) is pioneering this emerging field, leading research and training. Jen works from a unique perspective, having earned the world’s first PhD in Philanthropy at Indiana University. She’s also known as the world’s first philanthropic psychologist, holding advanced degrees in psychology.

“PhilPsych” draws on the etymology of philanthropy, from the Greek love for humankind. So PhilPsych studies how people love others – and also how we come to better love ourselves, deepening our sense of personal wellbeing.

PhilPsych isn’t the first time psychology has been applied to fundraising. But it’s exciting because it represents a bridge between the best of “donor-centricity” and community-centric fundraising. (Turns out, they’re not mutually exclusive!)

PhilPsych represents a new perspective on identity-based, relationship fundraising that generates more giving while also improving the wellbeing of donors, fundraisers, and everyone philanthropy serves.

In practice, PhilPsych research guides the words, images, and concepts we use in fundraising communications. (This is where it shows up in my work!)

These same principles can also help us build structures and cultures of sustainable nonprofits – founded on meaningful personal experiences and relationships. 

Find out more:

Philanthropic Psychology 101

Webinar recording with Dr. Jen Shang: The Science of Philanthropic Psychology

Reports from the Institute for Sustainable Philanthropy

Get in touch if you’d like to geek out about PhilPsych with me!