COMMUNICATIONS
& DEVELOPMENT
powered by
DONOR psychology
and sMART Strategy
I help nonprofits grow meaningful relationships
and abundant generosity.
i’m on a mission for…
The wellbeing of donors, fundraisers, communities, and everyone we serve.
I believe we get there by remembering philanthropy’s roots as generous love. The most powerful tools we have to grow this love? Psychologically-aware communication backed by clear, evidence-based strategy.
I’ve got you
Together we grow
full-hearted giving
You’re overstretched and understaffed. You’re trying to wear all the hats, all the time. And you care deeply about your work, but you’re at risk of losing your spark. Anything here sound familiar?
Hello, nonprofit friend!
I get it, and I’ve got you.
Mission-driven work can feel lonely, defined by scarcity and burnout. But it doesn’t have to.
I help nonprofit leaders build lasting relationships with true believers, raise more money, and feel more supported.
I meet a need all nonprofits have, but few have staff capacity for.
Clients trust me to lead winning strategy and creative that bridges communications and development. Because our mission can’t grow when these live in separate silos!
By working with me, nonprofit leaders raise more money and remember how rewarding nonprofit work can be. Donors feel connected, cared for, and inspired for generosity.
featured case study
Miracle Makeovers: See These Appeals Get A Glow Up
Asks go from meh to “YES, PLEASE.”
hi there!
I’m Sarah masterson
I’m a veteran communicator and relationship-grower for nonprofits.
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(A Top Five list. With fixes.)